A proven methodology, powered by marketing.
How TPC New Homes approaches the commercial side of selling new homes — the framework we apply to every scheme we're instructed on, regardless of size.
Pricing strategy
Comparable evidence across new build and second-hand stock, absorption modelling and price-per-sq-ft benchmarking by unit type. Pricing is set to protect headline values while sustaining reservation pace; we re-test at every release.
Off-plan sales approach
Reservations driven from CGIs, specification packs and a structured pre-launch register. Reservation forms, deposits and solicitor instructions are issued the same day to lock momentum before legals begin.
Site launch planning
Pre-launch register, soft launch, public launch and phased release calendar mapped to build programme and cashflow milestones. Each phase has its own pricing, incentives and marketing plan.
Buyer qualification
Independent affordability and chain checks before reservation. We separate genuine purchasers from speculative interest so the developer's legal team isn't carrying weak files.
Sales progression systems
Weekly developer reports covering reservations, exchanges, fall-throughs and chain status. A named progressor manages each file from reservation through to legal completion.
Marketing strategy
Brand and creative direction, CGI briefing, photography, video, floorplans, paid digital, portal placement and direct database campaigns — coordinated, not bolted together.
Release phasing
Phased release plans designed to manage scarcity, support price growth across phases and align cash to construction draws — not just clear stock as quickly as possible.
Investor targeting
Where appropriate, identified investor segments are approached separately with yield-led collateral and bulk negotiation, kept distinct from owner-occupier marketing.
How we work with developers.
Standards we hold ourselves to on every instruction, written down so developers can hold us to them.
- 01Schemes are run as programmes, not stock — every release has its own brief.
- 02One senior point of contact per scheme; no rotating account managers.
- 03Reporting is commercial: reservations, exchanges, conversion, withdrawals.
- 04Pricing is reviewed continuously, not set once at launch.
- 05Marketing spend is justified per scheme; no generic templates.
- 06Sales progression is treated as a discipline, not an afterthought.
Discuss your scheme.
Whether you're pre-planning, pre-launch or repositioning a stalled phase, we'll talk through how this methodology applies to your specific site.
Book a Development ConsultationConsidering your sales strategy?
Start with a no-obligation site appraisal.
We'll review your scheme, market, comparables and likely buyer profile, then talk through pricing, phasing and launch. Typically a 45-minute meeting.