Journal
Notes on the South West new homes market.
Practical commentary on pricing, launch strategy, specification and absorption, written by the TPC New Homes team.
Pricing6 min
Pricing new build in a flat market
Why per-sq-ft averages mislead — and what to use instead.
Read article →Strategy8 min
Off-plan: when it works, when it doesn't
A practical view on the conditions required to launch ahead of completion.
Read article →Specification5 min
Specification choices that actually move buyers
The five upgrade decisions our applicant database tells us matter most.
Read article →Market7 min
South West market notes — Q1
Absorption, pricing and applicant trends across Somerset and Bristol.
Read article →Operations6 min
Sales progression: the silent profit lever
How dedicated progression cuts fall-throughs and accelerates exchange.
Read article →Marketing5 min
Why launch events still work
Set design, invitation strategy and conversion benchmarks.
Read article →Speak to the team
Considering your sales strategy?
Start with a no-obligation site appraisal.
We'll review your scheme, market, comparables and likely buyer profile, then talk through pricing, phasing and launch. Typically a 45-minute meeting.