Services for property developers

New homes sales, marketing and developer consultancy across the South West.

TPC New Homes is the specialist New Homes division of The Property Centre, an established independent estate agency operating across Somerset and Bristol. We provide a single, joined-up programme for property developers, house builders and landowners — from initial land appraisal and Gross Development Value (GDV) opinion through to the final legal completion.

Sales

New homes sales & site launches

New Homes Sales

Site-based and remote sales executives trained specifically for new build, off-plan and reservation management — not general residential negotiators repurposed onto site.

  • ·Dedicated on-site sales presence at show home or marketing suite
  • ·CRM-managed enquiry handling and viewing booking
  • ·Reservation paperwork, plot reservation deposits and HoT issuance

Site Launches

Pre-launch databases, phased plot release programmes, on-site launch events and a pricing strategy designed to optimise absorption rather than headline ticket prices.

  • ·Soft launch and VIP preview events
  • ·Phased plot release linked to demand and build programme
  • ·Launch-week conversion target tracking

Off-Plan Sales

CGI-led marketing programmes that secure reservations before practical completion, accelerating cashflow and de-risking the build phase for developers and funders.

  • ·Off-plan reservation contracts and exchange management
  • ·Forward-funded scheme support
  • ·Investor and owner-occupier pipelines

Buyer Qualification

Independent mortgage and proceedability checks before reservation — protecting plot release cadence and reducing fall-through risk through to legal completion.

  • ·Source-of-funds and AML verification
  • ·Mortgage Decision in Principle review
  • ·Chain analysis and onward purchase status
Strategy

Developer consultancy & market analysis

Developer Consultancy

Independent advisory on layout, unit mix, internal specification, external materials, phasing strategy and target buyer profile — informed by what is actually selling on competing South West schemes.

  • ·Pre-planning advisory and design review input
  • ·Specification benchmarking versus competing schemes
  • ·Phasing and release strategy

Pricing & Market Analysis

Comparable evidence from Land Registry, live competing scheme pricing, absorption modelling and price-per-square-foot benchmarking against both new build and second-hand stock.

  • ·Per-plot pricing schedule and premium hierarchy
  • ·Phase pricing uplift modelling
  • ·Incentive strategy (deposit, stamp duty, part-exchange)

Land & Development Appraisals

Site appraisals, GDV opinions, planning context, comparable scheme analysis and introductions to landowners, developers and strategic land partners across Somerset, Bristol and the South West.

  • ·Indicative GDV and revenue schedules
  • ·Planning context and policy commentary
  • ·Land introductions and off-market opportunities

Competitor Analysis

Live tracking of competing new home schemes — pricing, incentives, sales rates, build progress and stock turnover — to inform pricing reviews and release decisions in real time.

  • ·Live competitor pricing and incentive trackers
  • ·Quarterly market intelligence reports
  • ·Stock and absorption benchmarking
Marketing

Brand, CGI & applicant marketing

Marketing Strategy

Scheme positioning, audience definition, channel planning and budget allocation — built around the buyer personas most likely to reserve at your price point and location.

  • ·Brand and tone of voice
  • ·Channel and budget plan
  • ·Launch and sustain phases

Branding & CGI Coordination

Scheme naming, identity, brochure direction and CGI brief management with trusted production partners — ensuring marketing collateral reflects the asset's price point and target buyer.

  • ·Scheme naming and identity
  • ·CGI, photography and video direction
  • ·Brochure, hoarding and microsite design

Database & Social Marketing

Targeted outreach to The Property Centre's qualified 22,000+ applicant database alongside paid social, paid search and Rightmove/Zoopla portal campaigns built around defined buyer personas.

  • ·Pre-launch applicant pre-registration
  • ·Meta, Instagram and Google paid campaigns
  • ·Rightmove, Zoopla and OnTheMarket optimisation

Sales Progression

Dedicated progression team chasing solicitors and lenders weekly through to exchange and legal completion — protecting reservation-to-completion conversion and developer revenue recognition.

  • ·Weekly chase cycle on every reserved plot
  • ·Solicitor, lender and broker liaison
  • ·Exchange deadline and completion tracking
How we work

Our developer engagement process.

01

Site appraisal

Initial GDV opinion, comparable evidence and competitor context — typically within 10 working days of brief.

02

Strategy

Pricing schedule, phasing, marketing plan, sales channel mix and reporting cadence agreed with the developer.

03

Launch

Brand, CGI, brochure, microsite, applicant pre-registration and on-site sales presence — into a coordinated launch event.

04

Progression

Weekly developer reports, dedicated progression to exchange and completion, post-completion customer aftercare.

Frequently asked

Common questions from developers.

Considering an alternative agent, or speaking to TPC New Homes for the first time? Below are the questions developers most often ask before instructing us.

Speak to a specialist
When should a property developer engage a new homes agent?+

Ideally at land appraisal or planning stage. Early input on unit mix, specification, phasing and pricing strategy materially improves Gross Development Value (GDV) and absorption rates. TPC New Homes routinely advises developers pre-planning across Somerset, Bristol and the wider South West.

Do you handle small and large new build schemes?+

Yes. We work on schemes from a small infill of 4–10 homes through to multi-phase strategic sites of 200+ units. Smaller developments benefit from the same 22,000+ applicant database, regional infrastructure and progression team that supports our largest house builder partners.

How do you price a new build development?+

We combine local comparable evidence (Land Registry sold data, competing scheme prices), absorption modelling and live applicant feedback from The Property Centre 22,000+ applicant database — rather than relying on simple price-per-square-foot averages. We benchmark against second-hand stock as well as competing new homes.

Can TPC New Homes launch off-plan sales?+

Yes. We launch schemes off-plan using CGIs, brand identity, brochure, microsite and a qualified pre-registration list drawn from the wider Property Centre 22,000+ buyer database. Off-plan reservations de-risk cashflow and inform Phase 2 pricing.

How is reporting structured for developers?+

Weekly written developer reports covering enquiries, qualified viewings, mortgage-checked buyers, reservations, fall-throughs, competitor pricing and progression status from reservation to legal completion. Reporting cadence and KPI structure is agreed with each developer at the outset.

Do you cover Help to Buy alternatives, shared ownership and First Homes?+

Yes. We work across open-market sale, shared ownership, First Homes, Discount Market Sale (DMS), Build to Rent (BTR) and bulk investor sales. Our team understands the specific buyer profiles, lender criteria and marketing positioning each tenure requires.

What areas of the South West do you cover?+

TPC New Homes covers Somerset, Bristol and the wider South West, with offices in Taunton, Bridgwater and Bristol. We regularly act on schemes in Wells, Yeovil, Frome, Glastonbury, Burnham-on-Sea, Wellington, Long Ashton, Brislington, Cheddar, Street and across Exeter and East Devon.

How is TPC New Homes different from a national new homes department?+

We are an independent regional specialist. Developers get a single accountable point of contact, the full 22,000+ applicant database of an established South West agency, and pricing decisions made locally — not by a national pricing committee unfamiliar with Taunton, Bridgwater or BS-postcode micro-markets.

Where we deliver these services

New homes services by area.

Our services are delivered consistently across the South West, with local knowledge and live applicant data drawn from each of our regional sales offices.

Speak to the team

Considering your sales strategy?
Start with a no-obligation site appraisal.

We'll review your scheme, market, comparables and likely buyer profile, then talk through pricing, phasing and launch. Typically a 45-minute meeting.

Call teamBook consultation